Logo Animations

Motion Media

Project Brief

I was tasked with creating three 5 second animations showcasing the logos of various brands.

Direction

The three companies I animated logos for were, Tower 28 Beauty, A24, and Fender. I chose these three because I have an interest in their products and the work they create. I experimented with different aesthetics and motion techniques for the different brands to capture the essence of the brands.

Animations

Moodboards

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Storyboards

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For the three animations, I wanted to choose brands that had different aesthetics to show variation in the logos. Each of them has a different animation approach and style.

Process Book